For its 3000 years of history and the traces of different dominations, that include Phoenicians, Greeks, Romans, Arabs, Normans, Spaniards, etc. . For being a very diverse island with a rich offer of artistic, archeological and cultural sites as well as the beauty of its nature that includes beaches, mountains, woods, vulcanos. For its unique food that represents a melting pot of the cultures active in this island for centuries. For the amazing weather that permits a very long touristic season. For its more affordable prices compared to Europe and other sites in Italy .